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Take notes from successful influencers on the World of Social Media.
With the Internet, streaming, and YouTube—you can just go do it. You can go make a short and put it up there..”
KSI emphasizes how accessible social platforms enable anyone to start immediately—and build a brand from scratch.
KSI emphasizes how accessible social platforms enable anyone to start immediately—and build a brand from scratch.
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“Every big platform wants to be the video platform.” Logan captures the arms race among platforms for creators—and suggests this presents unlimited opportunities to own audience attention.
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“It is so rewarding to have a community that I can interact with. Whether it’s meeting them in person or reading their comments, it’s all so surreal and humbling.” Emma underlines that real engagement builds trust, which is the foundation of strong personal brands.
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“Authenticity helps build a genuine connection with your audience, making your content more relatable and engaging.” Speed highlights that raw personality is what fuels loyal communities on live and streaming platforms.
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“Social media is a great tool for putting out fires, but it’s an even better tool for building brand equity and relationships with your customers. Here, Gary emphasizes that beyond crisis management, social is powerful for long-term brand building.
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“Story is king. Everything else is slave to story.” Casey reminds us that strong storytelling is the foundation of content that stands out—especially on social media.
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